10DLC Privacy Policy

Midland Dental

Effective Date: January 1, 2026

4040 Midland Dr Ste 1
Roy, UT 84067
Phone: 801-317-4407

1. Our Commitment to Your Privacy

Midland Dental (“Practice,” “we,” “us,” or “our”) is committed to protecting your personal information and your Protected Health Information (PHI) in compliance with:

  • The Health Insurance Portability and Accountability Act (HIPAA)

  • Federal Communications Commission (FCC) regulations

  • A2P 10DLC messaging requirements

  • Applicable federal and Utah state laws

This Privacy Policy explains how we collect, use, protect, and disclose your information, including SMS text messaging and email communications.

2. Information We Collect

A. Protected Health Information (PHI)

  • Dental and medical history, Treatment notes and clinical records, X-rays and diagnostic images, Insurance information, Billing and payment records

B. Personal Information

  • Name, Address, Phone number (including mobile number), Email address, Date of birth, Emergency contact information

C. Communication Data

  • SMS/text message correspondence, Email communications, Appointment confirmations and reminders

3. How We Use Your Information

We use your information to:

  • Provide dental treatment, Coordinate care, Process insurance claims, Collect payments, Confirm and remind you of appointments, Provide follow-up care instructions, Send office updates, Send marketing communications (only with consent)

4. SMS Text Messaging (10DLC Compliance)

By providing your mobile phone number and giving consent, you agree to receive SMS messages from Midland Dental for:

  • Appointment reminders, Appointment confirmations, Treatment follow-ups, Billing notifications, Insurance updates, Limited promotional or marketing messages (if opted in)

Message Frequency

Message frequency varies based on appointment activity and account status.

Message & Data Rates

Message and data rates may apply depending on your mobile carrier plan.

Opt-Out Instructions

You may opt out at any time by replying: STOP – to unsubscribe
You may also opt out by contacting us in writing at the address listed above.
Opting out of marketing messages does not prevent us from sending essential healthcare-related communications.

We do not sell, rent, or share your phone number with third parties for their marketing purposes.

5. Email Communications

We may send emails regarding:

  • Appointments, Statements, Insurance matters, Treatment plans, Promotions or office updates (if consented)

You may unsubscribe from marketing emails using the unsubscribe link or by contacting our office in writing.

6. Disclosure of Information

We may disclose your information:

  • To insurance providers for claims processing, To HIPAA-compliant business associates (billing services, IT providers, messaging platforms), When required by law, For public health reporting, For law enforcement when legally required

All third-party vendors handling PHI are required to sign a Business Associate Agreement (BAA).

7. Marketing Communications

Marketing communications will only be sent if you have provided express consent.

You may withdraw consent at any time without affecting your treatment.

8. Data Security

We implement safeguards including:

  • Encrypted systems, Secure practice management software, Limited access controls, Staff HIPAA training, Password-protected systems

If a breach occurs, affected individuals will be notified in accordance with federal law.

9. Your HIPAA Rights

You have the right to:

  • Access your records, Request corrections, Request confidential communications, Request restrictions, Receive an accounting of disclosures, File a complaint without retaliation

To exercise your rights, contact:

Privacy Officer
Midland Dental
Phone: 801-317-4407

You may also file a complaint with the U.S. Department of Health and Human Services.

10. Website & Online Data (If Applicable)

If you visit our website, we may collect:

  • IP address, Browser type, Cookies for functionality

We do not sell personal information collected online.

11. Policy Updates

We reserve the right to update this Privacy Policy at any time. Updates will be posted in-office and on our website with a revised effective date.